Presenting industry experts
Throughout the year we bolstered our marketing efforts by showcasing Tempus thought leaders alongside industry professionals of the chosen discipline; this ranged from simple Q&A fireside chats aimed at answering questions regarding recent advancements, to multi-person panels aimed at expanding or furthering the debate regarding published research or technologies.
The goal was to continue the conversation surrounding these topics and tie Tempus into those talks as the foremost leader of those discussed sciences. These webinars were pivotal to that success and we carried out dozens each quarter, in all of our relevant business areas.
Leveraging content for social media
Before and after these crucial webinars would take place we would deploy either promotional or supplemental content to make use of the month-long promotion schedule for each session. Working alongside our internal communications team we would tailor language and design content to be best suited for social media engagement.
This could resemble video content aimed at enticing would-be registrants to sign up for slots in the upcoming session. It could also be centered around the key speakers as they give a high-level overview of the proposed topics to be discussed, which would better align expectations surrounding the importance of joining the session to be involved with the discussion. All of these promotion tactics drove traffic to our customer-facing landing pages where they would learn more, engage with content, and ultimately sign up for the webinars.
