Lifecycle promotion
In addition to producing traditional sales materials to showcase our scientific capabilities we deployed targeted marketing email campaigns to support these efforts; these campaigns would be used to support these endeavors and bolster the care team’s understanding of Tempus’ importance in their pursuit of patient care. These emails spanned distinct business units such as oncology, life sciences, neurology & psychiatry, cardiology, and radiology; at any given time care would be taken to switch between these effortlessly to cater to the strategy of the moment.
This enabled us to understand the interest in our products, gauge satisfaction with current offerings, and capture qualified leads to then inject into our funnels further down the line. These were integral to our success and were the backbone of strategic efforts year after year.
Below are marketing email examples of varying complexities; highlighted below are snapshots taken from these nurture series, high-to-low funnels, and of course, traditional single-sends highlighting key business areas and product enhancements.
This content would be composed of either evergreen or net-new content and would be released to qualified leads that would usher them into further campaigns aimed at informing and educating physicians about Tempus offerings.
