Portfolio offerings

Various digital marketing efforts needed to be designed to support our sales and marketing strategies throughout the year, mainly these were social media posts advocating for our webinar sessions for both prospective and active investors; they also were designed assets used to promote our portfolio one-pagers and presentation decks.

These assets were shared on our social media platforms and were extensions of the brand identity in those areas; routinelywe used Origin subject matter experts to further advocate for our product offerings through their collective knowledge of investment strategy, market volatility, and overall wisdom regarding submarket knowledge and beyond.

Landing pages & banner ads

In parallel with our social media positions, we would dedicate ample marketing resources to designing landing pages that served as portfolio destinations to learn about each unique offering and how they are all distinct and relevant to a wide array of investor demographics. These items would be launched on various schedules depending on many factors such as overall fund performances, seasonal trends, governmental reliefs or incentives, and volatility inside the market.

We would also utilize previously leveraged language in social posts to summarize achievements the firm has completed throughout the previous year, as well as, advocate for deadlines and investment timelines regarding active funds. These concise graphics were shared on the firm’s social accounts to interact with investors where they already are, in the hopes of connecting with them about Origin offerings.

Promoting webinar content

Following each webinar, we would strategically use various snippets of audio or video to further emphasize the importance of either a product offering, discussion topic, or to further the conversation surrounding a debated market trend. This was valuable as it allowed us to use this produced content in different capacities following the conclusion of the session which helped to garner interest and gain their trust in Origin.