Executing the vision

Planning takes on average anywhere from 4-6 months to accurately plan, strategize, and execute on our installations to ensure we are advocating for the latest product launches and highlighting key partnerships between collaborating oncology brands.

Tempus brings the power of AI-enabled precision medicine to healthcare, and it's in that vision that the booth needs to not only differentiate between the noise but also be a disruptor.

Some ways we achieved this were through:

• Consistent usage of black and wide-open communal spaces, the former is to drive curiosity in a space dominated by white which connotes a sterile environment; the latter is used to accommodate those curious folks in a non-stressful manner to enable open dialogue about our products.

• LED screens to showcase the power of precision medicine, utilizing established brand imagery to connect with prior marketing campaigns that were launched ahead of the conference.

• Demo areas to showcase legacy, current, and prospective customers on the latest advancements in Tempus machine learning algorithms and our commitment to AI-enabled precision medicine.

Medium-format efforts

In addition to large-scale summits and conferences, Tempus would attend dozens of medium-scale events throughout the year, these would encompass the same demographic and overall objectives––albeit on a much more intimate scale. These would primarily be composed of international activations, with some domestic opportunities as well.

The production and strategy for these booths would be to engage the local scientific community through targeted messaging, entice usage of our products through demos, and overall connect prospective clients to the Tempus brand identity.

Some of these tactics included:

• Utilizing strategic sales materials aimed at targeting relevant product launches or acquisitions that would be most tuned to the demographics of each conference, these would be distributed with trackable QR codes to be analyzed to understand performance.

• Smaller, more intentional, booth designs that make use of the available footprint while also maintaining brand awareness through imagery and language that is synonymous with other booth build-outs in similar markets.

• Deployable banners and activation materials that were to be used in conjunction with static messaging; this wouldenable us to pinpoint areas with increased foot traffic to allow us to deliver information on the fly.