Generating social currency

In addition to our standard marketing practices, we also executed influencer marketing tactics to engage with prominent social media leaders to advocate for our line of caffeinated products. This allowed us to appeal to a wider subset of consumers and interact with them in a space where they were already posting and actively talking with other brands.

This was carried out through the creation of productivity kits that were filled with marketing collateral about the business, our product offerings, and some personalized “swag” that would all round out the vision of what to expect when you consume LIMITLESS products. Below are examples of those mentioned materials.