Designing for retail
In parallel with the launch of our bottled cold coffee solutions, we also had a robust direct-to-business model of supplying our clean coffee products in kegerators, to be installed and sold under our label inside cafes, co-working spaces, and restaurants across Chicago.
This allowed us the ability to diversify our business through innovative and lasting connections with sellers and build trust through these great products. It also allowed us the chance to brand the keg taps that would accompany our products, furthering the brand's reach with recognizable symbols and flavor options.
More retail opportunities
Through the success of solid business collaborations achieved through our kegerator sales, we emerged into the wholesale business; this allowed us to directly supply our coffee beans to cafes and shops that wanted to sell our label. This was our primary chance to inject our brand narrative into the brick-and-mortar stores that were neighborhood favorites and to sell our products to customers where they were already shopping.
Designing and curating co-branded coffee bags allowed us to be playful with the brand while staying true to who the brand ultimately stands for.
Gauging customer interest
It felt only natural that the next course of action would be to open our own retail experience; this would allow us complete freedom in how we market, serve, and facilitate the sale of our coffee & tea products. The interest was initiated through the strategic installation of a pop-up brew bar that catered to a clientele that was hungry for something unique but also was very well-versed in the art of coffee.
This trial was meant to understand the interest and ultimate controlled success of such an idea. The operation saw the successful result of customer satisfaction and engagement with an emerging brand, a brand that was pioneered on the grounds of being a disruptor in the long-running history of coffee giants. We leveraged our bottled products as well as professionally brewed custom coffees and teas, which would be the catalyst for the eventual menu items we would host in our first-ever cafe that would open no more than 12 months after this experience.
Brick-and-mortar
Garnering success from our pop-up installation we turned our sights on what our first cafe location could encompass, and what that would mean for the future of the brand identity. Identifying what the brand signifiers of LIMITLESS were was the key to success; it’s through these initial concepts that we understood the long-winded strategy that goes into a storefront experience such as this.
Below are examples of signage, barista cards for drink curation, and various other murals and experiences that were put in place inside the space that were used as brand extension tactics to entice consumers and get them to enjoy the innovative products that we had come to be known for.
concept for promotional content outside possible storefront location
concept for mural outside possible storefront location
