Positioning the Fridge
Not only were our Fridges machines to house our products and display them to our customers, but they were also our on-premise marketing tools to help further support our brand pillars and entice would-be buyers. Our vertical screens doubled as interfaces to use the Fridge, learn about nutritional information, and ultimately order our numerous product offerings.
They also enabled us to update our “sleep state” screens to promote seasonal items, time-sensitive promotional collaborations, or just advocate for weekend deals in relevant markets. These strategies were invaluable to our on-demand marketing efforts and helped promote honest food practices that helped support our larger brand awareness campaigns.
